Illustration for ‘La Traviesa’ merchandise, a brewery specializing in craft beer located in Infiesto, Asturian town
Illustration for merchandise ‘La Traviesa,’ a brewery specializing in craft beer located in Infiesto, Asturian town. The bespoke illustration serves as a visual centerpiece, meticulously crafted to adorn various merchandise items, including posters, sweatshirts, and coasters for the brewery.
The illustrated and designed poster is created for the craft beer tasting and signature tapas event at ‘La Traviesa,’ in collaboration with ‘Los Llaureles’ restaurant. The design begins with a handmade ink illustration of hops, featuring a parchment, which is digitally mirrored to give each hop a designated role. Inspired by vintage boxing match posters, where opponents are placed on each side, this design choice adds a unique flair.
The lettering is illustrated and designed in ink, later vectorized, using display fonts and ornate flourishes to evoke both elegance and ruggedness. Influenced by Victorian graphics, the vintage aesthetic aligns with many breweries, connecting it to that world. Worn textures are applied not only to impart a rugged vibe associated with the brewery’s Rock, Metal, and Punk music scene but also to simulate the earthy texture found in agriculture, tying back to the organic and artisanal theme. The worn textures aim to mimic the residue left on the ground after harvesting from the garden or dealing with livestock.
The color palette, featuring beige and green tones, associates with agriculture and gastronomy, emphasizing the ecological and artisanal commitment, making it more appealing. The earthy tones, combined with the worn textures, create a rich and inviting atmosphere that immediately evokes thoughts of beer, bread, meat, vegetables, barley, hops, or finely battered fish.
Subsequent editions of the poster feature color palettes more focused on beer or specific foods like eggplant. The color scheme aims to transport you more into the realm of beer, with warm tones in the edition released just after winter, providing a sense of warmth for attendees seeking shelter from the weather.
In all three editions, the design encapsulates the character and personality suitable for the brewery, portraying a Rock music event where attendees can savor artisanal tapas and craft beer.
