Lettering / Corporate identity

Logo t-shirt for "Paloma Santa"

Paloma Santa isn’t just a clothing brand; it’s a moment of peace and happiness we all crave to break free from the routine and bask in pure joy. The logo tee encapsulates the essence of Paloma Santa, inviting you to embrace the good vibes, feel fresh, agile, and revel in the simple pleasures of life.

This logo is a celebration of those moments when you feel your best—relaxed, carefree, and ready to dive into life while clad in your Paloma Santa ensemble. It’s an invitation to find tranquility in the midst of chaos.

The logo comprises two key elements:

1. Isotype: A blend of Santa Coloma de Gramenet’s emblem influence and a personalized, modern twist. It serves as a symbol of shared identity for the locals, representing a brand that resonates with the community. Simultaneously, the isotype embodies spirituality—a liberation of the soul taking flight, breaking free from societal norms and embracing freedom. Paloma Santa is about comfort, relaxation, and the exhilarating feeling of being alive, creating an environment where formality takes a backseat, and good vibes rule.

t-shirt logo Paloma Santa black
t-shirt logo Paloma Santa white

2. Logotype: Crafted through expressive script lettering, striking a balance between modernity and a touch of vintage charm. The letterforms exude a fresh, informal character, reflecting the brand’s desire for freedom and a relaxed lifestyle. With a hint of surf culture, the logotype brings forth the carefree ambiance of beach days and summer vibes. The playful, dance-like letters evoke the spirit of a Catalan rumba, reminiscent of the music playing in the streets as you gather with friends to savor your planazo.

t-shirt Paloma Santa logo
t-shirt logo Paloma Santa lettering
lettering t-shirt logo Paloma Santa
Logo t-shirt for Paloma Santa
t-shirt logo Paloma Santa
Logo t-shirt 'Paloma Santa'

Logo t-shirt Paloma Santa
Paloma Santa logo t-shirt

This logo design underwent meticulous composition and support studies, ensuring adaptability across various formats without sacrificing balance, legibility, or rhythm. Its versatile application on different surfaces, colors, and sizes attests to its thoughtful graphic design and illustrative integration. Collaborating with Paloma Santa’s amazing team has been an absolute pleasure, allowing me to infuse my style into this fantastic project and extend its reach to new horizons.

"Paloma Santa: Elevating Life's Moments with Freedom and Style"

Paloma Santa is more than a brand; it’s an ode to life’s joys, a celebration of the planazo, and a testament to feeling fresh, agile, and utterly liberated. We are enthusiasts of life, lovers of good vibes, and advocates for everything that makes us feel alive and free. Our iconic paloma symbolizes freedom, proudly soaring, chest puffed out, ascending to the heavens. We draw inspiration from those moments of pure liberation, escaping the societal norms that demand perpetual beauty, formality, and uncomfortable attire. Paloma Santa is our rebellion against these stereotypes, a declaration of freedom. Paloma Santa’s designs are born from a profound passion for embracing life’s moments with unbridled enthusiasm. Each T-shirt is a canvas, capturing fragments of who we are and what we love. Our designs embody the essence of living life to the fullest, a reflection of our vibrant spirit and unapologetic love for the present.

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